From September 2025 to January 2026, the GAMY Project will unite young innovators from Türkiye and Macedonia in a bold, cross-border journey to harness the power of gamification for real-world change.
GAMY is more than a training programme - it is a launchpad for creative minds ready to transform ideas into impact. Through a blend of structured learning, practical application, and immersive collaboration, participants will master the principles and tools needed to design experiences that engage, motivate, and inspire.
The programme includes:
7 Weeks of Online Training (3 hours/week): Game design theory, motivation science, player psychology, user experience strategies, and proven gamification frameworks.
Applied Case Studies: Tackling genuine sector challenges, where theory meets action.
5-Day Innovation Camp in Macedonia: An intensive residency for top-performing participants, combining mentor-led workshops, project presentations, and cultural exchange to foster lasting international networks.
At its core, GAMY believes in the transformative potential of play. By merging digital skills with creative problem-solving, it empowers a new generation to reimagine how industries connect with people - turning passive audiences into active participants.
Why Gamification Matters
Across industries, gamification is reshaping how we learn, work, and engage:
Healthcare: Platforms like Zombies, Run! motivate millions to exercise regularly through story-driven missions.
Education: : Duolingo turned language learning into a daily habit for over 80 million active users with streaks, levels, and rewards.
Sustainability: The “Stockholm Speed Camera Lottery” cut speeding by 22% by rewarding safe drivers with lottery entries funded by traffic fines.
Workplace Training: SAP’s gamified learning system increased user engagement by 400% and cut onboarding time in half.
GAMY takes these proven mechanics and applies them to social impact, empowering young people to tackle real challenges in ways that are engaging, measurable, and lasting.
Gamification is not just a tool — it is a catalyst
It transforms the way we learn, work, and engage by tapping into the deepest human drives: curiosity, achievement, and connection. When designed with purpose and integrity, it turns passive participants into active changemakers, making every interaction meaningful and measurable.
The future belongs to those who can inspire action, sustain motivation, and create experiences that people want to return to. Gamification is how we get there.
Now is the time to play with purpose. Join us, and let’s design the game that changes the outcome.